Streamline your local activities to gain more impact on a global scale. Take out the guesswork by partnering with an experienced professional. Let’s start working toward a brighter digital future for your international business.
Online Marketing Guy offers boutique digital marketing services, extending your successful business strategies across relevant digital marketing channels.
Expanding your website's visibility across multiple countries and search engines isn’t easy. Without a strategic global SEO approach, your business risks being overshadowed in key international markets, leaving competitors to capture valuable customers and revenue. Our Global SEO services are built to handle these challenges. We focus on multilingual keyword research, geo-targeting, and international SERP optimization to align your site with the cultural, linguistic, and technical requirements of diverse audiences. Whether it’s improving your technical SEO, localizing content, or building authority with international link strategies, we’ll help your business rank higher where it matters most. Take the lead and dominate search results in the regions that drive your success. We also make sure your brand is visible and cited in AI-generated answers from tools like ChatGPT, Perplexity and Google's AI Overviews.
Navigating the complexities of global advertising requires more than just replicating local campaigns. Without a cohesive search engine advertising strategy, your efforts can become disjointed, wasting resources on ads that fail to connect with diverse audiences or meet the expectations of regional search engines. Our Global Search Engine Advertising services bring precision to your campaigns with cross-border advertising strategies, search engine-specific bidding techniques, and ad localization that aligns with each market’s unique culture and language. By streamlining efforts across markets, we help you save money, maximize ROI, and achieve consistent results in every region. Take control of your global advertising efforts and connect with more customers worldwide.
Understanding how users interact with your digital presence is crucial for optimizing performance and achieving your business goals. Without effective web analytics, you risk losing out on valuable insights that could improve user experience, drive conversions, and uncover growth opportunities. Our Web Analytics services provide comprehensive solutions, including user journey mapping, custom dashboards, and conversion funnel analysis, to help you uncover actionable insights. We also identify key performance indicators tailored to your goals, ensuring you focus on the metrics that drive real business impact. By turning data into meaningful strategies, we’ll help you enhance engagement, improve conversion rates, and make smarter business decisions. Don’t let untapped data hold you back—partner with us to unlock your digital potential and drive measurable growth.
Reaching and engaging your ideal audience on LinkedIn requires precision and strategy. Without leveraging LinkedIn’s advanced targeting options and data-driven insights, your campaigns may fall short, failing to connect with decision-makers and high-value professionals critical to your business success. Our LinkedIn Advertising services maximize the platform’s potential to grow your business. By optimizing campaign objectives, employing audience segmentation, and using engaging ad formats, we ensure your message resonates with the right people. We craft campaigns designed to maximize brand visibility, drive qualified leads, and generate measurable ROI. Let us help you harness the power of the world’s largest professional networking platform to achieve your business goals.
Juggling conflicting priorities and countless micro-tasks can feel overwhelming for in-house teams, often leading to missed deadlines, budget overruns, and unachieved digital marketing goals. Without a structured approach, your campaigns can lose focus, wasting resources and delivering inconsistent results. Our Digital Marketing Project Management services bring order to chaos, helping you align priorities, manage resources, and drive results across all digital marketing campaigns. From managing agencies and suppliers to keeping your team motivated, we ensure every aspect of your projects stays on track. By implementing proven project management methodologies, we help you stay within budget, meet deadlines, and achieve your goals. Don’t let chaos hold you back—partner with us to bring clarity and structure to your digital marketing efforts.
Juggling conflicting priorities and countless micro-tasks can feel overwhelming for in-house teams, often leading to missed deadlines, budget overruns, and unachieved digital marketing goals. Without a structured approach, your campaigns can lose focus, wasting resources and delivering inconsistent results. Our Digital Marketing Project Management services bring order to chaos, helping you align priorities, manage resources, and drive results across all digital marketing campaigns. From managing agencies and suppliers to keeping your team motivated, we ensure every aspect of your projects stays on track. By implementing proven project management methodologies, we help you stay within budget, meet deadlines, and achieve your goals. Don’t let chaos hold you back—partner with us to bring clarity and structure to your digital marketing efforts.
Our digital marketing consultancy works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals. The logos below illustrate a selection of our past and ongoing clients.
Become the #1 global authority in your niche
Jochen is a long-time digital marketing coach of our business school. We appreciate his ability to empathize with our situation and find the best solution for us. His recommendations have helped us improve the visibility of our website for numerous highly competitive topics. I highly recommend Jochen to anyone looking for a digital marketing expert who thinks outside the box.
We have been working with Jochen Setzer since 2014 and have since been able to sustainably increase the organic presence of the A.Vogel health brand in Switzerland and open up new customer segments. Thanks to Jochen Setzer's competent support and advice, we were always aware of current developments in the industry and were able to evaluate new opportunities and tools with this help. Together, we also successfully conducted coaching sessions (SEO, Google Analytics/GA4, ...) with the A.Vogel companies in various countries.
Jochen has been our reliable Swiss Army Knife in the field of digital marketing for many years and is therefore a permanent addition to our team as an external consultant. He has driven the standardization and optimization of our global initiatives and knows how to apply the latest digital marketing trends in a focused and resource-efficient way.
We offer a free discovery call to discuss your goals and how we can help you achieve them. We openly share past projects in ananomized form. This gives you a quick idea of how we work. After the virtual 30-minute-meeting interested parties should have a good idea if they are ready to commit to a first paid trial project.
We are committed to continuous learning and to sharing that knowledge with our customers. We believe an informed partner is the best partner!
Business news usually focuses on company figures and share prices. From an SEO perspective, other metrics matter more – above all, organic traffic. We ranked the DAX 40 companies by their estimated monthly organic search traffic in Germany.
With the ever-changing landscape of the internet, it can be tough to keep up with the latest trends and technologies. And an experienced agency can bring a lot to the table, from fresh ideas to cost savings.
With the ever-changing landscape of the internet, it can be tough to keep up with the latest trends and technologies. And an experienced agency can bring a lot to the table, from fresh ideas to cost savings.
A global digital marketing consultant helps businesses expand their reach, create impact, and drive growth by developing tailored strategies for digital marketing. They align a company’s customer strategy with its brand and marketing goals, using powerful tools to optimize campaigns and digital experiences. By delivering insights and solutions, they identify opportunities for growth and help businesses achieve measurable success in global markets.
A digital marketing consultant provides strategic guidance, focusing on processes and tailored solutions to help companies achieve their vision and drive growth. They often work closely with marketers to address specific challenges, build stronger customer relationships, and improve the effectiveness of campaigns.
In contrast, a digital marketing agency offers a broader range of services, typically handling campaign execution from start to finish. Agencies like Deloitte Digital, for example, specialize in providing innovative solutions that combine strategy, creativity, and technology to deliver results at scale. While consultants focus on advising and empowering businesses, agencies often act as operational partners that invest heavily in tools and teams to manage campaigns.
Digital marketing consultants typically charge between $50 and $200 per hour, depending on factors like:
Some consultants offer project-based rates or customized packages for specialized services. Investing in a skilled consultant can provide significant value by optimizing efforts and driving growth for your business.
Working with a remote marketing consultant offers several advantages:
However, there are also some downsides to consider:
Advances in remote work technology have made it easier than ever to overcome these challenges, ensuring that businesses can still achieve their goals effectively.
To determine if a digital marketing consultant is the right fit, start by assessing your business needs, challenges, and growth goals. Look for consultants with relevant expertise and a proven track record of success in your industry.
Here are key steps to evaluate fit:
A consultant who understands your vision, offers tailored solutions, and aligns with your company’s goals can help you drive meaningful growth.
Yes, LinkedIn is a powerful tool for finding skilled digital marketing consultants. It allows businesses to:
By using LinkedIn’s network, businesses can connect with consultants who align with their goals, understand their market, and bring innovative strategies to the table.
The average salary of a digital marketing consultant varies widely based on experience, location, and services offered. Salaries typically range between $70,000 and $150,000 annually. Freelance consultants may earn more, especially if they specialize in areas like content marketing, media strategy, or technology integration.
Investing in a consultant with proven expertise can deliver measurable growth and long-term value for businesses.
Freelance digital marketing consultants offer flexibility, cost-efficiency, and specialized expertise. They can assist with:
To ensure a successful partnership, evaluate their skills, communication style, and ability to work with your team. A reliable freelance consultant can deliver impactful results and become a valuable long-term partner for your business.
A great digital marketing consultant should possess a mix of technical expertise, strategic thinking, and creativity. Key skills include:
These skills enable consultants to address challenges, align strategies with business goals, and drive sustained growth.
A digital marketing consultant’s job involves creating and implementing strategies to help businesses grow. Their responsibilities often include:
By addressing challenges and delivering actionable insights, consultants help businesses achieve measurable results and long-term success.
The most common digital marketing services include:
These services help businesses connect with their audience, create impact, and expand their reach across competitive markets.
To become a digital marketing consultant, focus on building expertise in areas such as:
Gaining certifications, hands-on experience, and staying updated on marketing trends are essential. By combining technical skills with creativity and strategic thinking, you can position yourself as a trusted partner for businesses looking to drive growth and achieve measurable results.
